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Best Practices

The Power of Empathy in Resolving Customer Issues
Customer ExperienceRetention
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The Power of Empathy in Resolving Customer Issues

Empathy isn’t just a nice-to-have quality; it’s the bedrock of effective customer interaction.

The Psychology of Customer Loyalty: Building Stronger Bonds
Customer ExperienceEntrepreneurship
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The Psychology of Customer Loyalty: Building Stronger Bonds

Gone are the days when price or product quality alone dictated consumer preferences. Today’s customers seek deeper connections, experiences that resonate, and brands that align with their values.

Customer Experience Metrics: What Really Matters for Your Business?
Customer ExperienceEntrepreneurship
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Customer Experience Metrics: What Really Matters for Your Business?

The answer lies in understanding and tracking the right customer experience metrics. In this article, we'll delve into the world of CX metrics, detailing the problem of selecting the right ones, and provide actionable strategies to help you make data-driven improvements.

The Impact of Social Media on Customer Perception and Brand Reputation
Customer SupportCustomer Experience
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The Impact of Social Media on Customer Perception and Brand Reputation

As a CXO, you need to understand that managing customer perception and brand reputation is paramount.

The Impact of Loot Boxes on the Gaming Industry and Consumer Behavior
GamingBusinessDesign
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The Impact of Loot Boxes on the Gaming Industry and Consumer Behavior

The use of loot boxes has been controversial, with concerns raised about their impact on both the gaming industry and consumer behavior.

Game Testing - What Is It and Why Is It Important?
GamingBusiness
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Game Testing - What Is It and Why Is It Important?

The role of game testing or Quality Assurance Testing (QA) is to find, mitigate, and eliminate potential issues. By adopting testing, gaming companies can deliver bug-free games that create the perfect playing experience. Moreover, testing is a crucial part of the development process as it directly impacts revenue.