5 Emerging Gaming Markets To Keep an Eye On

Whether you’re launching an eSports tournament or seeking expansion into international spaces, this list could point you in the right direction.

5 Emerging Gaming Markets To Keep an Eye On
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The gaming industry is booming - but not necessarily in the places you’d expect. While big names like North America, Europe and Japan still take up a sizeable chunk of the market share when it comes to gaming, there are some new frontiers that game companies should pay attention to.
From small countries with huge potential to large emergent markets driving growth at unprecedented rates, these five upcoming gaming markets represent opportunities for game developers and publishers looking for their next big hit!
Whether you’re launching an eSports tournament or seeking expansion into international spaces, this list could point you in the right direction.

China – The world’s largest gaming market with the fastest-growing growth rate

The gaming industry in China has exploded in recent years, making it the largest gaming market in the world. Not only does China have the biggest gaming market, but it also boasts the fastest-growing growth rate in the world of video games.
With a massive player base of over 600 million gamers, it is no surprise that the gaming industry in China is thriving. From mobile games to e-sports tournaments, the gaming culture in China has become a significant part of their entertainment industry.
The Chinese gaming market's impressive growth is an excellent opportunity for game developers and publishers worldwide to expand their business in this ever-growing market.

India – Third-largest gaming market which is estimated to reach $1 billion in revenue by 2021

India's gaming industry has been growing steadily over the years and is now poised to become the third-largest gaming market in the world.
With increasing digital penetration and the rise of affordable smartphones, the market is estimated to reach $1 billion in revenue by 2021. This exponential growth in the country's gaming industry can be attributed to factors such as the large youth population, increasing disposable income, and the significant rise of esports. Furthermore, with the vast potential of augmented reality and virtual reality, the future of gaming in India looks promising.
As the market keeps evolving, we can expect to see an increase in gaming companies and more innovative gaming experiences for enthusiasts across the country.

South Korea – South Korean gamers are highly enthusiastic and dedicated, making up one of the most lucrative markets

When it comes to gaming, South Korea is a force to be reckoned with.
With a passion and dedication that cannot be matched, South Korean gamers make up one of the most lucrative markets in the world. From PC gaming to mobile games, South Korea has a thriving gaming industry that has captivated audiences around the globe. Players in South Korea are known for their skills and tenacity, and it is not uncommon for tournaments to draw massive crowds.
The country's love of gaming goes beyond mere entertainment and has become an integral part of the nation's culture. For anyone looking to dive into the world of gaming, South Korea is the place to be.
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Japan – Japanese gamers are especially fond of console games and mobile games

Japan is home to some of the most enthusiastic gamers in the world, and they have a specific preference when it comes to their gaming platforms.
Japanese gamers have a particular fondness for both console games and mobile games. Console games, such as those played on the Nintendo Switch, offer a more immersive and interactive experience on the big screen, while mobile games provide a quick and convenient way to satisfy their gaming cravings on-the-go.
The popularity of console and mobile games in Japan is reflected in the country's vibrant gaming culture, where gamers can be seen lounging in gaming cafes or even dressed in cosplay costumes inspired by their favorite games. It's clear that gaming is more than just a hobby in Japan - it's a way of life.
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Brazil is quickly emerging as a powerhouse in the gaming industry, with the country hosting some of the biggest gaming conventions in Latin America.
This has attracted gaming companies from around the world, eager to tap into the rapidly growing market. But Brazil is not just a market for others to exploit; it has also begun to produce its own popular content, showcasing the talent and creativity of Brazilian developers.
With a population of over 200 million people, Brazil represents a huge potential market and with its growing status as a hub for innovation, it seems clear that the country is poised to make a lasting impact on the gaming world.
It is undeniable that the gaming market in Asia is continually growing and increasingly becoming more competitive due to the sheer size and passion of their respective gaming markets. China is certainly the leader in this race, being the world’s largest gaming market with an impressive growth rate, but this does not exclude regions like India, South Korea, Japan, and Brazil from the competition. Asian gamers are passionate about both console games and mobile games, creating a huge market for any game developer looking to make an impact in this region. As we have discussed today, countries like India and Brazil represent great opportunities for those seeking to get a footing in such newly emerging markets. The mix between demographic and cultural factors as well as a vast range of interests makes this region appealing for developers of all types. Whether you decide to go after one of these countries or pursue all of them at once, one thing’s for sure – the Asian gaming market is here to stay!

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Written by

Jonathan Shroyer
Jonathan Shroyer

Chief CX Officer at Arise Gaming